What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – December 11, 2012

Of the 2,477 unique links shared on the Twitter #MRX community last week, here are 10 of the most retweeted.

1. Market Research in Japan, an Alternative Adoption Cycle – Ray Poynter of Vision Critical recaps the classic Rogers Adoption curve, giving proportions typical of the U.S. and Europe (e.g., Innovators 2.5%, Early Adopters 13.5%) while discussing the different proportions that make sense for Japan. Tomoko Yoshida comments on why Japanese adoption rates differ.
2. 2012: The Year in Hype – Tom Ewing of Brainjuicer shares the 9 biggest research hypes of the year, telling us for each one why it matters—and why it won’t work!
3. NewMR Festival – Training Day 2012 – Play Again – You can watch 10 free training webinars from the NewMR Festival, covering the hyped and unhyped research techniques you want to learn more about.
4. Why Social Media Listening Research Hasn’t Lived Up to the Hype – Speaking of hype, Annie Pettit of Conversition lets you know why social media market research hasn’t lived up to it.
5. IPA Study Highlights Need For Research In Ad Planning Process – Joe Fernandez, writing for Research, discusses an IPA study of 700 brand campaigns, which found that mass marketing outperformed niche marketing and that multiyear campaigns had twice the ROI of shorter campaigns.
6. Predictions for 2013 Part 2 – Leslie Townsend, Simon Chadwick and Lenny Murphy answer 57 questions about the future of market research.
7. Laplace and Big Data Fallacy – Ray Poynter offers his “thoughts on the Big Data hype”, pointing out how small data can be superior when that data has been curated and categorized.
8. Communispace and Promise Combine – Diversified Agency Services has acquired the London-based community firm Promise Corporation to combine with Communispace, the leader in market research online communities.
9. Neuroscience: Under Attack – Writing for The New York Times, Alissa Quart reviews the excesses of mainstream neuroscience journalism and the growing countermovement.
10. Co-Creation: The Real Social-Media Revolution – Francis Gouillart of the Experience Co-Creation Partnership looks ahead to when the “social business bubble” bursts and companies instead concentrate on using social media for co-creation.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is the sum of the influence of each Twitter user who shared the link and tagged it #MRX.