February 22, 2012

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 22, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

By Jeffrey Henning & Tamara Barber of Affinnova

Of the 1,612 links shared by the Twitter #MRX community in the past fortnight, here are the top 10 most retweeted:

1. Twitter: A Network of Influence – Jason Brownlee of Dollywagon analyzed over 100,000 tweets to identify the network of influencers on Twitter. The leading influencers were @lennyism, @researchlive, @raypoynter, @tomderuyck and @tomewing.

2. Pinterest: Get Stuck In – Writing for Research, Bronwen Morgan looks at the phenomenal growth of traffic to Pinterest, what it means for social networks and what it might mean for researchers.

3. Cartoons – Annie Pettit shares some of her recent favorite cartoons about statistics, research and pie charts.

4. Let’s Take a Long Hard Look at Ourselves – In the spirit of “Physician, heal thyself”, Tom Ewing exhorts, “Researcher, know thyself”: recognize that we’re subject to the same predictable irrationality as the people we study.

5. Apple, Suppliers Test Tablet With Smaller Screen – In sharing this article, the @researchlive writers say, “And this just in: Apple does do market research. (But whisper it they always have.)”

6. Mobile Market Research Trends, Part 3: Passive Data Collection – In the most popular of the three transcripts so far from the Survey Analytics webinar on Mobile Market Research Trends, the speakers discuss using mobile apps to passively collect data about panelists, such as GPS location, other apps used and mobile phone configurations.

7. How to Build an Online Community: The Ultimate List of Resources – Richard Millington of FeverBee shares 300 links for resources on building general-purpose online communities (not MROCs in particular).

8. 36 Questions to Help Commission Neuroscience Research – An ESOMAR task force has launched a new guide to help research buyers ask the right questions when planning neuroscience research.

9. Radical Market Research Idea #5: Drop the Decimals – Annie Pettit argues we should stop offering the illusion of precision and drop decimal points when reporting research results.

10. More Mobiles than Humans in 2012, according to Cisco – Cisco has published results of an analysis of global mobile traffic. A tablet computer use 300% of the traffic of a mobile phone, resulting in a dramatic upsurge in traffic from tablets, the installed base of which tripled in 2011. Having a similar disproportionate impact are 4G phones, which make up just 0.2% of mobile connections yet are responsible for 6% of overall traffic.

market research industrysocial media twitter

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

More from Jeffrey Henning

How to Write Like an AI
The Prompt

How to Write Like an AI

Some “tips” so that you can continue to enjoy writing, while pretending to simply be an editor of AI-generated content.

A Festivus for the Rest of Us Respondents
Research Methodologies

A Festivus for the Rest of Us Respondents

Reflecting on how we can improve survey design for respondents.

Aliens vs. Dinosaurs
Brand Strategy

Aliens vs. Dinosaurs

Given the diverse backgrounds of market researchers, there is a real need to continuously train.

Researchers and the Love of Learning
Insights Industry News

Researchers and the Love of Learning

MRII’s survey on how the market research industry is doing in career satisfaction, growth opportunities, and learning preferences.

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers