What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 23, 2012

By Jeffrey Henning & Tamara Barber of Affinnova

Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted.

1. GRIT Sneak Peek: The Industry Names the Top 10 Most Innovative Market Research Firms of 2011 – Which market research firms are perceived as most innovative by researchers? The GRIT (GreenBook Research Industry Trends) study identifies the same Top 10 as last year: BrainJuicer, Ipsos, Vision Critical, Kantar, Nielsen, GfK, Synovate, Itracks, 20/20 Research and Milward Brown. Congratulations to each of these firms!
2. The Top Ten Market Research Articles of 2011 – Kathryn Korostoff of Research Rockstar links to and sums up her personal favorite articles from last year. Her five criteria for inclusion provide some great guidance to anyone writing about research.
3. New book! The Listen Lady: A novel and social media research guide baked into one – Annie Petit – excuse me, F. Annie Petit, Ph.D. – of Conversition has a new book coming out called The Listen Lady. Some early reviews are in.
4. Market Research – With a pithy cartoon and a blog post, Tom Fishburne, the Marketoonist, takes on the problem with using conventional techniques for new product development.
5. The top 100 UK agencies – and how they stack up – Research shares the data behind this great infographic on the UK MR industry.
6. 22 Tips for Proper Survey Design – Annette Franz Gleneicki offers a succinct summary of 21 great tips for writing questionnaires.
7. Social Media Research: Keeping it Real – Cathy Harrison of CMB pushes back against the suggestion that SMR will replace traditional MR.
8. Minority Rules: Scientists Discover Tipping Point for the Spread of Ideas – Rensselaer Polytechnic Institute researchers have created a number of models demonstrating that when 10% of the population believes “an unshakable belief” a tipping point is reached, prompting majority adoption of their idea. See their paper “Social consensus through the influence of committed minorities”.
9. The Nerd with the Dragon Tattoo – Dana Stanley of Research Access tells us what researchers can learn from that girl with the dragon tattoo (star of story, screen and Sweden).
10. What CES Reveals about the Future of Market Research – Greg Heist of Gongos Research has a popular GreenBook blog post on a trend revealed at the Consumer Electronics Show: “It points to a ‘ubiquity of connectedness’ – that is, a future in which consumers are ‘connected’ not only via their smart devices, but their televisions, home appliances, and of course, their vehicles.” Will this connectedness offer researchers more opportunities to get feedback from consumers?

We also have a “ubiquity of connectedness” in market research, thanks to Twitter, LinkedIn and blogs. If you’re not using Twitter yet, jump in at #MRX.

Editor’s Note: A big thanks to Jeffrey, Tamara, and the Affinnova team for bringing us this great summary every two weeks!