What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 6, 2015

By Jeffrey Henning

Here are 10 of the most retweeted stories shared on #MRX in the past two weeks: 

1. The Enormous Implications of Facebook Indexing 1 Trillion of Our Posts – Writing for TechCrunch, Josh Constine looks at the future possibilities enabled by Facebook’s new status-update search engine.
2. Embracing Change in MR – A Year-End Perspective – Edward Appleton shares three key lessons from his own year of change.
3. Revealing the True Unfiltered Voice of the Customer with One Question – Amber Strain of Decooda shares five principles that have informed their research philosophy, sharing some lessons from a study of the Top 20 Inspiring Companies.
4. The ARF David Ogilvy Award Submissions – Share a case study of using research insights to inform creative advertising.
5. The Genius of Pooh: A Beginner’s Mind – Frank Zinni of Lieberman Research Worldwide traces the common thread between Winnie the Pooh, Sherlock Holmes and Zen Buddhism to the danger of knowing too much about what you’re researching.
6. The Role of Empathy in Research – Sandra Mathison takes shelter from some F-bombs to uncover what empathy really means.
7. This Is What Consumers Want from New Tech: And 4 Startups Trying to Take Those Desires to the Bank – Ad Week showcases an infographic mapping four trends identified by Future Foundation to startups trying to leverage those trends.
8. Implicit vs. Explicit Techniques in Market Research – The number-one article for the year over at Research Access was this post by Aaron Reid of Sentient Decision Science assessing whether 8 different research techniques provide implicit measurement.
9. To Nail Your New Year’s Resolutions, Quantify Your Self – Writing for Fast Company, Luke Dormehl argues the best way to honor your personal resolutions is to start by knowing yourself a little better… then acting on it.
10. 7 Ways to Lie with Focus Groups – Mike Brown of Brainzooming puts tongue firmly in cheek in telling us how to lie with focus groups.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.