What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 26, 2014

By Jeffrey Henning

Of the 2,383 unique links shared on the Twitter #MRX channel in the past two weeks, here are 10 of the most retweeted.

1. The Fallacy of Dashboards – Tom H. C. Anderson of OdinText points out that it is easy to create a dashboard but hard to create a dashboard that focuses on the metrics that matter.
2. Ipsos MediaCT Tech Tracker Q2 2014 – Ipsos shares the results of its latest face-to-face interviewing omnibus study in Great Britain, where smartphone ownership has jumped to 64% from 37% in Q3 2011.
3. In the Moment: Perspectives on Mobile Market Research – Edward Appleton’s new book tackles the opportunities posed by mobile, as well as its current limits. He argues that we as market researchers can’t ignore mobile research any more than book publishers can ignore ebook readers. Finally, he hopes that mobile research will be a Trojan horse for the industry, bringing in best practices we’ve too long ignored in our legacy research. Well worth your time.
4. Dialling in to the MRIA Conference – the shape of things to come? – Ray Poynter and three other researchers virtually participated in the MRIA’s annual conference, sharing some prognostication.
5. Text Analytics and Text Mining Explained by OdinText – OdinText presents a four-minute explainer video describing the value of text analytics.
6. Shifting Discussion Boards into High Gear – An iTracks webinar with Liz Van Patten, where she shares case studies of concept evaluation research from retailing, e-commerce, tech, health care, and CPG.
7. Africa Is Rising, but Important Challenges Remain – Writing for Euromonitor, An Hodgson looks at Sub-Saharan Africa, where real GDP growth averaged 5.5% per year over the past decade.
8. 5 Paradoxical Consumer Trends – Joeri Van den Bergh of InSites Consulting shares an interactive YouTube quiz about consumer attitudes.
9. Innovation, China Style: How Xiaomi is stepping up to challenge Samsung & Apple – Nicole Li of FACE uses the company Xiaomi “as an example to understand how innovation in China takes a different shape compared to other markets and how Chinese brands make use of co-creation in a unique way.”
10. More Corporations Using Tag And Release Programs To Study American Consumers – The Onion describes what could be the newest consumer research technique. If it didn’t violate every research code in existence, alas.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX. Only market research links are considered, although the #MRX hashtag is occasionally used for other types of tweets, including – recently – tweets about Mr. X, an upcoming Indian 3D thriller film.