Are NFTs the future of brand marketing?

by Leonard Murphy

Chief Advisor for Insights and Development

Join us while Lenny and Matt discuss what we’re seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love. In this episode, we’ll explore:…

Listen to the episode

Join us while Lenny and Matt discuss what we’re seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love.

In this episode, we’ll explore:

  • How NFTs allow brands to sell ownership in their brand clout and create communities with their customers
  • Ways NFT communities allow you to collect extremely intimate data on your customers
  • Who can introduce NFTs with little friction and the phenomenal opportunity for those brands
  • How startups can fund their businesses with a well-researched, executed NFT project

Episode resources and links:

Many thanks to Matt for being our guest. Thanks also to our producer, Karen Lynch; our editor, James Carlisle; and this episode’s sponsor, Tremendous.

Listen and watch on your favorite platform

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers
Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Megan Ruxton on Mixed Methods in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Cultural Relevance in Branding with Kira Greenberg
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Megan Ruxton on Mixed Methods in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Cultural Relevance in Branding with Kira Greenberg
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch

Karen Lynch

Head of Content at Greenbook