Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Podcast
Categories
Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi
by Karen Lynch
Head of Content
Level up your insights by harnessing the power of domain expertise. In this episode, we sit down with Sathyaraj Asaithambi, 2023 GreenBook Future List Honoree and expert in social media…
Listen to the episode
Level up your insights by harnessing the power of domain expertise.
In this episode, we sit down with Sathyaraj Asaithambi, 2023 GreenBook Future List Honoree and expert in social media intelligence. Sathya discusses his role as Group Leader of Insights and Analytics at Novartis, the challenges and opportunities in the MRX field, and how domain expertise, creativity, and storytelling combine to provide stronger behavioral insights. Sathya also explores emerging technologies such as generative AI and deep learning models, emphasizing the importance of understanding the limitations of AI-powered solutions and data privacy concerns.
You can reach out to Sathya on LinkedIn.
Many thanks to Sathya for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.
Listen and watch on your favorite platform
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch
Head of Content at Greenbook