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Podcast

GRIT Sneak Peek: 2022 Business & Innovation Trends

by Leonard Murphy

Chief Advisor for Insights and Development

A discussion about the upcoming Business & Innovation GRIT Report.

Listen to the episode

In this week’s episode:

Gregg Archibald and Lenny Murphy, Managing Partners at Gen2 Advisors, talk about the upcoming Business & Innovation GRIT Report, while GreenBook’s Head of Content, Karen Lynch hosts.

The GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights. While still a few weeks away from our formal publication, listen in to this episode to get exclusive details like:

Sample quality and survey design
Sample availability and alternative sample sources
Measures taken by the most innovative suppliers and brands
The changing industry landscape and new competition
Supplier revenue trends and the employment outlook

Many thanks to James Carlisle, our audio editor; to Lenny and Gregg for being our guests; and to you, our listeners: thank you for giving us your time and attention.

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