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Podcast

How to Deliver Quality Insights in a DIY World

by Leonard Murphy

Chief Advisor for Insights and Development

Discussing DIY research, survey design, and data quality.

Listen to the episode

In this episode:

This episode is hosted by Lenny Murphy, Executive Editor and Producer at GreenBook. Our sponsored guest is Lisa Wilding-Brown, CEO of InnovateMR. Many thanks to our episode sponsor, InnovateMR.

Lenny and Lisa break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.

We’ll explore:

Self-service research trends, and in-house research predictions for mega-brands like Walmart and Amazon
The survey ecosystem and the fundamental dynamics of participant engagement
Strategic partnerships and the roadmap to product expansion
The maturation of online fraud and how to mitigate the risks
The evolution of the competitive landscape and data value chain

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