Improving Data Integrity in a Gig Economy

Imagine a database of pre-verified respondents at the tip of your fingers.

CEO of Echo MR, Kerry Hecht, joins GreenBook’s host, Lenny Murphy, to discuss her initiative to create a quality network of survey participants to improve research processes. Similar to Upwork or Taskrabbit, Kerry imagines a gig economy model that benefits both the participant and the researcher. We explore how established profiles, better incentives, and attention to the participant experience all contribute to improved data integrity & research.

You can reach out to Kerry on LinkedIn.

Many thanks to Kerry for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.