Painting a Picture of Identity with Narrative Psychology

by Leonard Murphy

Chief Advisor for Insights and Development

Digital artifacts mark a new era of consumer behavior. Drivers in behavior are rooted in identity and the personal narrative that shapes it. Founder & CEO of Threadline, Kristian Aloma,…

Listen to the episode

Digital artifacts mark a new era of consumer behavior.

Drivers in behavior are rooted in identity and the personal narrative that shapes it. Founder & CEO of Threadline, Kristian Aloma, joins GreenBook’s host, Lenny Murphy, to explore narrative psychology and the formation of identity. While virtual gaming had never previously been a part of his life, Fortnite purchases exemplify one facet of Aloma’s personal narrative rooted in family.

You can reach out to Kristian on LinkedIn.

Many thanks to Kristian for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Listen and watch on your favorite platform

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers
Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Case Against Paying Research Respondents with John Dick
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Future of Insights in Latin America with Visa’s Paula Guarín
Karen Lynch

Karen Lynch

Head of Content at Greenbook

An Inside Look at Walmart’s Insights Advantage with Mark Hardy
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

 Lessons Learned: A Life in Insights with Stan Sthanunathan
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Case Against Paying Research Respondents with John Dick
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Future of Insights in Latin America with Visa’s Paula Guarín
Karen Lynch

Karen Lynch

Head of Content at Greenbook

An Inside Look at Walmart’s Insights Advantage with Mark Hardy
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

 Lessons Learned: A Life in Insights with Stan Sthanunathan
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)