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Discussing fun respondent experiences & gamification in MR.
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This episode is hosted by Lenny Murphy, Executive Editor and Producer at GreenBook. Our sponsored guest is Nadia Perksy, founder of Perksy. Many thanks to our episode sponsor, Perksy.
Lenny and Nadia discuss why allowing for a fun respondent experience yields stronger survey results. Take this deep dive into Nadia’s entrepreneurial journey, the theory of gamification in MRX, and the fundamentals of approaching research with a more human-centered lens to create a fun consumer feedback experience.
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