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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: business innovation 2022
Innovation in the Age of Uncertainty
We have a simple, but ambitious motto at CivicScience: “Everything affects everything, and everything is constantly changing. So, we study everything ...
Zachary Nippert
President at CivicScience
Custom Recruiting: Restoring Trust in Sample Quality
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining...
Sascha Eder
CEO & Co-Founder at NewtonX
Smart Automation for Higher Data Quality
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that a...
Pete Cape
Director, Global Knowledge at Dynata
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...
Sam Pisani
Managing Partner at The Logit Group
GRIT Top 50 Most Innovative Suppliers
Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize, e...
Thor Olof Philogène
CEO & Founder at Stravito
Put People First: Invest in Skill Development for Growth
Technology dominated this year’s GRIT report, but if you skimmed over “skills emphasized for staff development,” you might miss that the leaders in te...
Isaac Rogers
at Schlesinger Group
Embracing Aggregation: What Buyers Need from Suppliers Today
Even though many of us are sick to death of analyzing the pandemic and its impact, the truth is that it has changed the face of market research for go...
Patrick Stokes
CEO & Founder at Rep Data
Data Degradation Factoring as It Relates to Respondent Engagement
One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have parti...
Greg Matheson
Co-CEO at Quest Mindshare
Doing More with Less
Living in times of high inflation (rates we haven’t since the 1980s) introduces an incredibly complex time for brands. Consumers may begin reaching fo...
Peter Aschomeit
Co-Founder & CEO at quantilope
Is Big MR on Its Way to Becoming the Next Blackberry?
What smartphone do you use? I’d be willing to bet that it isn’t a Blackberry. Why is that? The market research industry has gone through several trans...
Amishi Takalkar
CEO at Nailbiter
Let’s Get Real: There is No Silver Bullet for Cyberfraud
Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that ...
Lisa Wilding-Brown
Chief Executive Officer at InnovateMR
Why Emerging Methods Hold the Keys to Brand Success
Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habi...
Peter Hartzbech
CEO at iMotions
The Time for Agile Employee Insights
The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made de...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Fuelling Company Growth through Process Innovation
The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the...
Matilda Sarah
Co-Founder at Displayr
Delivering Insights That Drive Organization-Wide Action
While the pandemic drove insights professionals to respond to many rapid changes, one thing has remained consistent: the vast, organization-wide audie...
Jordan Slabaugh
CMO at Bloomfire
Business First, Again.
This year’s ranking of buyer priorities for research and insights underscores the imperative for any supplier who wants to remain relevant. When looki...
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
Feel the Power of Partnership
You want to exceed project expectations? Find a partner who can go the extra mile. Sure, building the right partnership with your suppliers is a criti...
Matt Mahan
Director of Research at AYTM - Ask Your Target Market