Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
5 min read
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
115 Must-Know Facts About Social Media
1 min read
115 facts that explain how social media is becoming an integral part of people’s life and business
Skilled
Mastering The Art Of The Professional Self
3 min read
With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than eve...
Samantha Bond
Scurrilous Scalawags and Other Alliterative Miscreants
5 min read
It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...
Steve Needel,
From Sentiment Analysis to Enterprise Applications
9 min read
If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook.
Seth Grimes
Esomar 3D and the Fourth Digital Dimension
3 min read
Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’...
Dan Kvistbo
Director - Research & Development at Norstat
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
10 min read
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Game Mechanics of Social Media
11 min read
Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
Jon Puleston
Vice President - Innovation at Lightspeed Research
Lead Up To The IIR TDMR Interview With Tom H. C. Anderson, CEO of Anderson Analytics
15 min read
In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Need For A Grassroots Voice For The Market Research Industry
4 min read
Tom Anderson, a pioneer in harnessing the power of social media for research, is passionate about our industry, and he raises a good point in his rece...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Times, They Are A Changin’
4 min read
Transforming the research industry and charting a course for he future has reached critical mass in the global industry online conversation.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Future of Research: Some Intriguing New Perspectives
2 min read
The future of research will one in which companies that are strategic partners “make it”.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook