multicultural research
What's Broken in Hispanic/Latino Research and What It's Costing Brands
9 min read
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research
11 min read
When nuance is lost to speed, insight suffers. This call to action challenges research norms and urges deeper, more inclusive approaches to identity.
Yogesh Chavda
Lecturer in Marketing, and AI in Marketing at University of South Carolina
How Does Culture Affect International Business
4 min read
Learn why cultural sensitivity is key for international business success. Understand how culture shapes practices, avoids miscommunication, and drives...
The Chicken & Egg Dilemma of Diversity in Market Research
8 min read
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...
The Truth is You are Not the Only One Asking these Questions about Hispanics
7 min read
Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...
Natalia Infante
Cross-Cultural Researcher at Hola Insights