predictive modeling
Adding Research Value with Predictive Insights
4 min read
Why your insights should be both descriptive and predictive.
Joel Rubinson
President at Rubinson Partners Inc
Share of Search – Help or Hindrance to the CMO?
5 min read
Is Share of Search (SoS) a reliable metric to measure brand success?
Ken Roberts
Chief Innovation Officer at Forethought
The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business
4 min read
Unlock the power of predictive analytics for your business.
Adriana Lynch
Chief Marketing Officer at Chief Outsiders
Predictive Analytics – The How’s, Why’s, and Common Pitfalls
3 min read
Take a glimpse inside the crystal ball, or rather into the world of predictive analytics.
Kevin Mabe
Chief Analytics Officer at Corus
A Debrief on “Predicting Election 2016”: What Worked and What Didn’t
6 min read
Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research.
Tony Jarvis
Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood
10 min read
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook