Archive: Recollective Inc.

Laura Pulito
GRIT

Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore

The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.

Laura Pulito

Laura Pulito

Vice President of Research at Recollective Inc.

Laura Pulito
GRIT

Digital Qual is Not a Replica — It’s a Reinvention

Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.

Laura Pulito

Laura Pulito

Vice President of Research at Recollective Inc.

Laura Pulito
GRIT

Embracing AI in Everyday Life: A Path Forward

AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...

Laura Pulito

Laura Pulito

Vice President of Research at Recollective Inc.

Laura Pulito
GRIT

The Automation Era: The Rise of AI in Qualitative Research

AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...

Laura Pulito

Laura Pulito

Vice President of Research at Recollective Inc.

Laura Pulito
GRIT

Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals

Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money see...

Laura Pulito

Laura Pulito

Vice President of Research at Recollective Inc.