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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: research bias
5 Examples of Quantitative Research Methods & When to Use Them
Quantitative research uses stats to analyze data, uncover patterns, and test hypotheses. Learn 5 key methods and when to apply them for impactful insi...
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Automation Era: AI Tooling and the Magnification of Consequences
Discover how AI tools enhance fraud detection, emphasizing transparency, fairness, and privacy. Navigate the automation era with trust and efficiency.
Monica Bush
VP of Information Security at Tango, a division of Blackhawk Networks (BHN)
Deductive Reasoning and Effective Marketing Research
Learn about deductive reasoning, a logical process of drawing conclusions from premises. Statistics can support this process when data analysis and ev...
Michael Lieberman
Founder & President at Multivariate Solutions
The Right Approach to Designing & Conducting Online Surveys
Online and offline surveys represent not just two different mediums of conducting market research but often also two different methodologies of admini...
The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together
While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...
Karine Pepin
Co-Founder at The Research Heads
The Most Important Brand Tracker Question you are Probably Omitting
I have had a number of consulting assignments through the years with a goal of improving a client’s brand tracker. You know the story…nothing moves a...
Joel Rubinson
President at Rubinson Partners Inc
Karen Lynch
Head of Content at Greenbook
Bias in Marketing Research: How to Avoid and Minimize
Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...
Karen Lynch
Head of Content at Greenbook