30% of survey respondents lie. Here is why.
Discover 3 new ways to integrate traditional and river sampling.
Holistic approach to survey design and analysis is needed for high-quality data
Boost engagement by rewarding respondents with incentives they actually want.
While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.
An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.
The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse.
The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.
IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving.
Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.
When we don’t value our respondents’ experience, our data becomes compromised.
What can be done to overcome the challenges around recall- and memory-bias in market research?
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members.
Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.
It seems people have forgotten the value that a market research panel truly provides.
Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.
The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.
Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.
Could there be situations in which some purposely predisposed informational bias is beneficial?
We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.
Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work.
The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation.
The GRIT CPR report is our effort to answer the who, what, when, where, and why of global consumer participation.
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.
What’s the difference between a $6 respondent and a $25 respondent? Is a $25 respondent better in terms of recruiting practices?
We all know that sense of frustration when people just don’t understand what you want from them.
Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast.
Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys.
One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.
People are often irrational in their decision making. This has major implications for how we conduct and analyze market research.
Instead of looking at consumers as passive respondents, they become participants. And they can certainly be part of the creative process.
Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM.
How can we as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices?
How MR can more seamlessly become a natural part of consumers’ lives—and how we as researchers can truly “be in the moment” with them.
While testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones.
If we want to truly understand what motivates consumers, then we need to get into their heads and hearts