respondent
Honesty of Responses: The 7 Factors at Play
6 min read
30% of survey respondents lie. Here is why.
Jon Puleston
Vice President - Innovation at Lightspeed Research
Rethink River Sampling: The Savior of Your Panel Recruitment Strategy
3 min read
Discover 3 new ways to integrate traditional and river sampling.
Mario Carrasco
Identifying & Evaluating Sub-Optimal Responses in Online Surveys
6 min read
Holistic approach to survey design and analysis is needed for high-quality data
Hetul Bhavsar
Director, Client Services & Operations, Schlesinger Quantitative at Schlesinger Group
The Right Reward: Fifty Percent of Respondents Demand It. How to Deliver?
3 min read
Boost engagement by rewarding respondents with incentives they actually want.
Jacilyn Bennett
Researchers: Is There Poop in Your Brownies?
4 min read
While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.
Ron Sellers
The Tragic Tale of Research Participants
3 min read
An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.
Melanie Courtright
Is Your Sample Quality Getting Better or Worse?
4 min read
The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse.
Phil Moyer
The Engagement Crisis: There is Light at the End of the Tunnel
3 min read
The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers
6 min read
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Greg Heist
Chief Innovation Officer at Gongos
Six Reasons Why Microsurveys Are a GRIT 2016 Trend to Watch
3 min read
Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.
Tom Lancaster
Research on Research Respondents: What Have We Learned?
5 min read
IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving.
Kerry Hecht
Founder and CEO at 10k Humans
Personalizing Respondent Rewards for the Global Marketplace
3 min read
Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.
Jonathan Price
Do We Have a Place in the Lives of Respondents?
4 min read
When we don’t value our respondents’ experience, our data becomes compromised.
Sima Vasa
Putting Memory Under the Microscope
2 min read
What can be done to overcome the challenges around recall- and memory-bias in market research?
Online Surveys Are Not Enough
3 min read
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Tim Gorham
Do Respondents Even Understand Our Surveys?
4 min read
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
Allan Fromen
What Research Participants Say About Research
4 min read
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members.
Kerry Hecht
Founder and CEO at 10k Humans
Communities Are Simply Conversations
3 min read
Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.
Stephen Thompson
Online Panels: The Black Sheep of Market Research, Part 1.
2 min read
It seems people have forgotten the value that a market research panel truly provides.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
MR Realities: Panel Pains
6 min read
Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community
4 min read
The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.
Jonathan Price
The Focus Group Turns 60: Time For An Upgrade?
5 min read
Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.
Dean Macko
Research Vice President at Voxpopme
Bias in Primary Elections and its Applicability in New Product Research
3 min read
Could there be situations in which some purposely predisposed informational bias is beneficial?
Westley Ritz
Time To Let Researchers Participate In Research
3 min read
We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.
Jackie Lorch
Vice President, Global Knowledge Management at Dynata
Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study?
5 min read
Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work.
Jason Horine
Vice President - Client Solutions at Schlesinger Associates
The 2nd Edition of the GRIT Consumer Participation in Research (CPR) Report Is Here
2 min read
The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The GRIT Consumer Participation in Research (CPR) Report Is Here!
5 min read
The GRIT CPR report is our effort to answer the who, what, when, where, and why of global consumer participation.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Man vs. MR’s Goldmine, Mobile: The Medium Is The Message
3 min read
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Ben Leet
General Manager UK at YouGov
Get Into Their Shoes Before Getting Into Their Minds
4 min read
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.
Ron Sellers
Garbage In Garbage Out Part Deux (aka Panels Suck)
4 min read
What’s the difference between a $6 respondent and a $25 respondent? Is a $25 respondent better in terms of recruiting practices?
Jason Anderson
Owner at Datagame
Fresh Voices: Make Your Participants Better
4 min read
We all know that sense of frustration when people just don’t understand what you want from them.
Riki Neill
The Avenger’s Guide to Qualitative Respondents
6 min read
Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast.
Brian Madden
Insights & Strategy Consultant at iModerate
Treating Survey Respondents As Real People
5 min read
Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys.
Ben Leet
General Manager UK at YouGov
Biasing Your Research by the Act of Doing Research
5 min read
One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.
Ron Sellers
Implications of Behavioural Economics for Research
8 min read
People are often irrational in their decision making. This has major implications for how we conduct and analyze market research.
Neal Cole
MR Gets Dissed at the 84th Academy Awards!
5 min read
Instead of looking at consumers as passive respondents, they become participants. And they can certainly be part of the creative process.
Kevin Lonnie
Founder & CEO at KL Communications Inc
The Global View – Gamification: An Option Or A Requirement?
3 min read
Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Counteracting the Dirty Little Secrets of Online Panels
5 min read
How can we as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices?
Ron Sellers
What The Consumer Electronics Show (CES) Reveals About The Future Of Market Research
3 min read
How MR can more seamlessly become a natural part of consumers’ lives—and how we as researchers can truly “be in the moment” with them.
Greg Heist
Chief Innovation Officer at Gongos
Will Smartphones Save the Survey?
3 min read
While testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones.
Research Access
What Do Consumers Think? Don’t Even Bother Asking
2 min read
If we want to truly understand what motivates consumers, then we need to get into their heads and hearts
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook