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Dana Stanley

Greenbook’s Chief Revenue Officer

Archive: Rival Group

Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions

GRIT

Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions

Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage.

Andrew Reid

CEO and Founder at Rival Group

November 17, 2025

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