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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: Synthetic Sample
New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Ali Henriques
Executive Director at Qualtrics Edge
The Secret Life of Synthetic Data: Why It’s Taking Over Research
How market researchers are using Gen AI to generate synthetic data, accelerate insights, and unlock new use cases while protecting privacy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Smarter Insights, Faster Pace: AI's Breakthrough in Market Research
AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.
Ali Henriques
Executive Director at Qualtrics Edge
Putting Synthetic Data to Work: Balancing Effort, Trust and Impact
Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use ca...
Arun Kumar
Global Lead, Data & Analytics at Material
Is Now The Time For Synthetic Sample?
Explore the world of synthetic data for decision-making. Fuel research with experiments and simulations while maintaining privacy and statistical prop...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Principles to Follow for Success with Synthetic Sample
Embrace the future of market research by combining human insights and reliable synthetic samples for unbiased research and enhanced brand perception.
Neil Dixit
Founder and CEO at Glimpse