Archive: The Exchange
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
Why AI Still Needs Us (More Than We Think)
AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
Rethinking Research: AI, Ethics, and the Human Factor
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
The AI Skills That Actually Pay (Plus the Ones That Don't)
Explore seismic shifts in research as Karen & Lenny unpack AI, $10B funding news, and how fast-movin...
The AI vs. Human Intelligence Battle: Who's Winning in Market Research?
AI is reshaping research, but human insight still matters. Discover what strategies work—and where j...
Tech Is Moving Fast—Can Research Keep Up?
AI is reshaping market research. Lenny and Karen unpack the tech, trends, and ethics driving the ind...
AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
From eye-tracking to whistleblowers, explore how the research industry is fighting data fraud and em...
Crime Scenes & Clean Data: When Research Gets Real
From fraud-fighting tools to major mergers, discover how market researchers are protecting data qual...
When Fraud Shatters Research Foundations and AI Blurs Reality
The research industry faces fraud, AI deception, and trust erosion. Can innovation and collaboration...
AI Innovations, Kantar's Future & Market Research Advocacy
Explore market research trends: labor law advocacy, Kantar's potential sale, AI-driven insights, and...
AI Startups, Synthetic Data, and the Future of Retail
AI-driven startups, data-driven marketing, and Walmart's e-commerce-gaming fusion are reshaping inno...
AI-Driven Insights: Transforming Research, Leadership, and Value Creation
Explore AI-driven insights, behavioral research shifts, and leadership changes shaping market resear...
How to Leverage Cutting-Edge Tools and Data Accuracy for Business Success
Explore AI's impact on business, from democratization to data accuracy. Learn how companies like Dee...
AI, TikTok Bans, and the Future of Consumer Behavior
Explore AI in market research, the GRIT survey, the TikTok ban, and how AI tools like GPT and Gemini...
Tech Innovations, AI in Marketing, and the Future of Consumer Engagement
Explore CES innovations, AI agents in marketing, and new metrics for consumer attention. Discover tr...
TikTok's Future, Gen Z Trends, and AI’s Impact on Market Research
Explore the future of social media and AI in market research. Learn how TikTok's fate, Gen Z trends,...
Tech Trends & Ethical Dilemmas: Privacy, AI, and Industry Transformations
Explore AI in brand research, drone privacy, Colgate's digital twins, and industry updates like the ...
AI Breakthroughs, Startup Success, and Industry Shifts
Explore Ipsos' Kantar Media exit, AI-powered research tools, startups like Bounce, and innovations r...
The AI Takeover, Gen Z's Impact, and the Evolution of Research
Explore market research trends: GRIT insights, SAS's Hazy acquisition, Gen Z's impact, AI tools like...
From Mentorship to AI: What’s Driving Change in Market Research
Explore mentorship in research, industry shifts like AI and T-SAPI, Nielsen's streaming data, and bl...
AI's Impact on Research: Data Quality, Surveys, & Ad Testing Revolution
Explore AI and data quality advancements transforming research and advertising, from P&G's data stan...
Diversity in Leadership & AI’s Game-Changing Role in Market Research
Delve into the importance of diversity on Dynata's board and how AI is reshaping market research. Le...
Evolving with AI: The Key to Business Competitiveness and Innovation
Discover the need for businesses to adopt AI technologies to stay competitive. Explore how AI transf...
Navigating AI’s Impact: From Insights to Industry Disruptions
Explore the buzz around IIEX.AI with insights on AI's impact on the industry, early use cases, and t...
AI Playlists, Bilingual Insights, and UX Trends You Need to Know!
Explore the trend of non-researchers engaging in research tasks and its implications for UX. Analyze...
The Future of Shopping, AI Tools, and Protecting Your Data
Explore the latest shifts in consumer behavior and AI technologies. Discover insights from a Gartner...
From Mergers to Metaverse: Exploring the Latest Industry Developments
Explore industry shifts, including major partnerships and mergers that enhance brand loyalty and dat...
Behavioral Data, AI, and the Rise of Robots: What’s Next?
Discover key industry leadership changes that signal growth and excellence. Explore Behavix, a new d...
Consumer Behavior, AI Advances, and Disruption
Explore the developments in research, including retail trends, consumer behavior, and the transforma...
AI and the Future: How Insights, Innovation, and Ethics Collide
Uncover how AI is revolutionizing creativity and business strategies. Highlight the balance between ...
AI Evolution & Industry Consolidation: What’s Next for Market Research?
Explore the impact of AI on social science experiments and industry trends. Learn about innovative s...
From Consumer Insights Revolution to Global CX Standards with Kerry Hecht
Discover the power of qualitative research with Kerry Hecht, CEO of 10k Humans. Learn about the impo...
AI, Data Analytics, and Evolving Consumer Trends in Market Research
Discover the dynamic world of market research, highlighting AI's impact, advancements in search tech...
Navigating Industry Shifts: AI, Privacy, and Strategic Growth
Stay updated on industry trends, from U.S. insight market growth to Stagwell's acquisition of BERA. ...
Navigating Innovations and Ethical Challenges
Stay informed on market research trends like partnerships, synthetic samples, generative AI, and eth...
From AI Insights to Virtual Worlds: Unpacking IIEX Europe and Beyond
Explore the impact of AI in advertising and the data-driven personalized marketing strategies used b...
Transforming Marketing, Consumer Behavior, and Startup Innovation
Dive into the world of AI in advertising and explore data-driven personalized marketing. Explore AI-...
Embracing AI Innovations and Ensuring Data Quality
Dive into Apple's AI strategy and its effects on various industries. Explore the significance of dat...