Archive: The Exchange

AI Without Integrity? The High Cost of Bad Data
The Prompt

AI Without Integrity? The High Cost of Bad Data

AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...

100 Conversations That Shaped the Future: The Exchange Milestone
Artificial Intelligence and Machine Learning

100 Conversations That Shaped the Future: The Exchange Milestone

Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...

3 Shocking Things Happening in Research Tech Right Now
Artificial Intelligence and Machine Learning

3 Shocking Things Happening in Research Tech Right Now

AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...

 Why Small AI Models Are Beating Big Tech Giants
The Prompt

Why Small AI Models Are Beating Big Tech Giants

Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...

AI's Evolution from Hype to Practical Impact
The Prompt

AI's Evolution from Hype to Practical Impact

AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...

The $1 Billion Question: Is Your Research Actually Lying to You?
The Prompt

The $1 Billion Question: Is Your Research Actually Lying to You?

AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...

Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
Artificial Intelligence and Machine Learning

Why Marketers Must Adapt to AI-Powered Consumer Decision-Making

AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...

The AI Skills That Actually Pay (Plus the Ones That Don't)
The Prompt

The AI Skills That Actually Pay (Plus the Ones That Don't)

Explore seismic shifts in research as Karen & Lenny unpack AI, $10B funding news, and how fast-movin...

The AI vs. Human Intelligence Battle: Who's Winning in Market Research?
The Prompt

The AI vs. Human Intelligence Battle: Who's Winning in Market Research?

AI is reshaping research, but human insight still matters. Discover what strategies work—and where j...

Tech Is Moving Fast—Can Research Keep Up?
The Prompt

Tech Is Moving Fast—Can Research Keep Up?

AI is reshaping market research. Lenny and Karen unpack the tech, trends, and ethics driving the ind...

AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
The Prompt

AI's Double Edge: Innovation, Ethics, and the Changing Face of Research

From eye-tracking to whistleblowers, explore how the research industry is fighting data fraud and em...

 Crime Scenes & Clean Data: When Research Gets Real
Data Science

Crime Scenes & Clean Data: When Research Gets Real

From fraud-fighting tools to major mergers, discover how market researchers are protecting data qual...

When Fraud Shatters Research Foundations and AI Blurs Reality
The Prompt

When Fraud Shatters Research Foundations and AI Blurs Reality

The research industry faces fraud, AI deception, and trust erosion. Can innovation and collaboration...

AI Innovations, Kantar's Future & Market Research Advocacy
The Prompt

AI Innovations, Kantar's Future & Market Research Advocacy

Explore market research trends: labor law advocacy, Kantar's potential sale, AI-driven insights, and...

AI Startups, Synthetic Data, and the Future of Retail
The Prompt

AI Startups, Synthetic Data, and the Future of Retail

AI-driven startups, data-driven marketing, and Walmart's e-commerce-gaming fusion are reshaping inno...

AI-Driven Insights: Transforming Research, Leadership, and Value Creation
The Prompt

AI-Driven Insights: Transforming Research, Leadership, and Value Creation

Explore AI-driven insights, behavioral research shifts, and leadership changes shaping market resear...

How to Leverage Cutting-Edge Tools and Data Accuracy for Business Success
The Prompt

How to Leverage Cutting-Edge Tools and Data Accuracy for Business Success

Explore AI's impact on business, from democratization to data accuracy. Learn how companies like Dee...

AI, TikTok Bans, and the Future of Consumer Behavior
The Prompt

AI, TikTok Bans, and the Future of Consumer Behavior

Explore AI in market research, the GRIT survey, the TikTok ban, and how AI tools like GPT and Gemini...

Tech Innovations, AI in Marketing, and the Future of Consumer Engagement
The Prompt

Tech Innovations, AI in Marketing, and the Future of Consumer Engagement

Explore CES innovations, AI agents in marketing, and new metrics for consumer attention. Discover tr...

TikTok's Future, Gen Z Trends, and AI’s Impact on Market Research
The Prompt

TikTok's Future, Gen Z Trends, and AI’s Impact on Market Research

Explore the future of social media and AI in market research. Learn how TikTok's fate, Gen Z trends,...

Tech Trends & Ethical Dilemmas: Privacy, AI, and Industry Transformations
The Prompt

Tech Trends & Ethical Dilemmas: Privacy, AI, and Industry Transformations

Explore AI in brand research, drone privacy, Colgate's digital twins, and industry updates like the ...

AI Breakthroughs, Startup Success, and Industry Shifts
The Prompt

AI Breakthroughs, Startup Success, and Industry Shifts

Explore Ipsos' Kantar Media exit, AI-powered research tools, startups like Bounce, and innovations r...

The AI Takeover, Gen Z's Impact, and the Evolution of Research
The Prompt

The AI Takeover, Gen Z's Impact, and the Evolution of Research

Explore market research trends: GRIT insights, SAS's Hazy acquisition, Gen Z's impact, AI tools like...

From Mentorship to AI: What’s Driving Change in Market Research
The Prompt

From Mentorship to AI: What’s Driving Change in Market Research

Explore mentorship in research, industry shifts like AI and T-SAPI, Nielsen's streaming data, and bl...

AI's Impact on Research: Data Quality, Surveys, & Ad Testing Revolution
The Prompt

AI's Impact on Research: Data Quality, Surveys, & Ad Testing Revolution

Explore AI and data quality advancements transforming research and advertising, from P&G's data stan...

Diversity in Leadership & AI’s Game-Changing Role in Market Research
The Prompt

Diversity in Leadership & AI’s Game-Changing Role in Market Research

Delve into the importance of diversity on Dynata's board and how AI is reshaping market research. Le...

Evolving with AI: The Key to Business Competitiveness and Innovation
The Prompt

Evolving with AI: The Key to Business Competitiveness and Innovation

Discover the need for businesses to adopt AI technologies to stay competitive. Explore how AI transf...

Navigating AI’s Impact: From Insights to Industry Disruptions
The Prompt

Navigating AI’s Impact: From Insights to Industry Disruptions

Explore the buzz around IIEX.AI with insights on AI's impact on the industry, early use cases, and t...

AI Playlists, Bilingual Insights, and UX Trends You Need to Know!
The Prompt

AI Playlists, Bilingual Insights, and UX Trends You Need to Know!

Explore the trend of non-researchers engaging in research tasks and its implications for UX. Analyze...

The Future of Shopping, AI Tools, and Protecting Your Data
The Prompt

The Future of Shopping, AI Tools, and Protecting Your Data

Explore the latest shifts in consumer behavior and AI technologies. Discover insights from a Gartner...

From Mergers to Metaverse: Exploring the Latest Industry Developments
The Prompt

From Mergers to Metaverse: Exploring the Latest Industry Developments

Explore industry shifts, including major partnerships and mergers that enhance brand loyalty and dat...

Behavioral Data, AI, and the Rise of Robots: What’s Next?
The Prompt

Behavioral Data, AI, and the Rise of Robots: What’s Next?

Discover key industry leadership changes that signal growth and excellence. Explore Behavix, a new d...

Consumer Behavior, AI Advances, and Disruption
The Prompt

Consumer Behavior, AI Advances, and Disruption

Explore the developments in research, including retail trends, consumer behavior, and the transforma...

AI and the Future: How Insights, Innovation, and Ethics Collide
The Prompt

AI and the Future: How Insights, Innovation, and Ethics Collide

Uncover how AI is revolutionizing creativity and business strategies. Highlight the balance between ...

AI Evolution & Industry Consolidation: What’s Next for Market Research?
The Prompt

AI Evolution & Industry Consolidation: What’s Next for Market Research?

Explore the impact of AI on social science experiments and industry trends. Learn about innovative s...

From Consumer Insights Revolution to Global CX Standards with Kerry Hecht
Research Methodologies

From Consumer Insights Revolution to Global CX Standards with Kerry Hecht

Discover the power of qualitative research with Kerry Hecht, CEO of 10k Humans. Learn about the impo...

AI, Data Analytics, and Evolving Consumer Trends in Market Research
The Prompt

AI, Data Analytics, and Evolving Consumer Trends in Market Research

Discover the dynamic world of market research, highlighting AI's impact, advancements in search tech...

Navigating Industry Shifts: AI, Privacy, and Strategic Growth
The Prompt

Navigating Industry Shifts: AI, Privacy, and Strategic Growth

Stay updated on industry trends, from U.S. insight market growth to Stagwell's acquisition of BERA. ...

Navigating Innovations and Ethical Challenges
The Prompt

Navigating Innovations and Ethical Challenges

Stay informed on market research trends like partnerships, synthetic samples, generative AI, and eth...

From AI Insights to Virtual Worlds: Unpacking IIEX Europe and Beyond
The Prompt

From AI Insights to Virtual Worlds: Unpacking IIEX Europe and Beyond

Explore the impact of AI in advertising and the data-driven personalized marketing strategies used b...

Transforming Marketing, Consumer Behavior, and Startup Innovation
The Prompt

Transforming Marketing, Consumer Behavior, and Startup Innovation

Dive into the world of AI in advertising and explore data-driven personalized marketing. Explore AI-...

Embracing AI Innovations and Ensuring Data Quality
The Prompt

Embracing AI Innovations and Ensuring Data Quality

Dive into Apple's AI strategy and its effects on various industries. Explore the significance of dat...

Navigating Change and Accelerating Research
The Prompt

Navigating Change and Accelerating Research

Learn the significance of contingency plans in the face of AI platform outages. Explore Walmart Data...

Data Horizons: Exploring Insights, AI, and Emotional Tech
The Prompt

Data Horizons: Exploring Insights, AI, and Emotional Tech

Engage in discussions on AI advancements and the evolving data economy. Delve into recent breakthrou...

Navigating Growth: Exploring AI, Industry Trends, and Beyond
The Prompt

Navigating Growth: Exploring AI, Industry Trends, and Beyond

Stay updated on GPT-5 and the partnership between Next Intelligence and Microsoft Azure. Join the co...

AI Revolution in Marketing: Innovations, Challenges, and Opportunities
The Prompt

AI Revolution in Marketing: Innovations, Challenges, and Opportunities

Discover the importance of staying updated on AI and investment trends. Explore the integration of r...

Navigating the Intersection of AI, Creativity, and Leadership
The Prompt

Navigating the Intersection of AI, Creativity, and Leadership

Discover the latest industry trends in this episode the Exchange. Explore the impact of AI on creati...

Insights Unveiled: Qualtrics' AI Odyssey and Industry Reflections
The Prompt

Insights Unveiled: Qualtrics' AI Odyssey and Industry Reflections

Explore the integration of AI into customer experience journey, enabling prompt responses to real-ti...

Insights Unpacked: AI, Investments, and Ethical Shift
The Prompt

Insights Unpacked: AI, Investments, and Ethical Shift

Dive into the world of AI, investment dynamics, and ethical considerations. Unpack industry insights...

Igniting Curiosity: Insights, Innovations, and Ethics in Market Research
Research Methodologies

Igniting Curiosity: Insights, Innovations, and Ethics in Market Research

Stay informed on events and innovations in the industry. Dive into fresh products like Neurons' AI c...