Archive: tiktok

Finding the Needle: How Social Media Insights Are Evolving
Advertising and Marketing Research

Finding the Needle: How Social Media Insights Are Evolving

Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

The Human Algorithm: What Chime Teaches Us About Growth in the Age of Empathy
Research Methodologies

The Human Algorithm: What Chime Teaches Us About Growth in the Age of Empathy

Chime’s growth shows the future of finance lies in empathy, trust, and cultural fluency—not polished personas or traditional demographics.

Charlie Grinnell

Charlie Grinnell

Co-CEO at RightMetric

Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Executive Insights

Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys

Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...

How AI and New Ad Models Are Transforming the Insights Industry
The Prompt

How AI and New Ad Models Are Transforming the Insights Industry

Discover why industry leaders are heading to IIEX North America as AI, advertising, and insights col...

Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Advertising and Marketing Research

Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory

Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...

Jordan Neve

Jordan Neve

Client Strategy and Insights Manager at Orchard

What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm
Generational Insights

What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm

Discover how Gen Z's digital fluency and shifting priorities are reshaping business, marketing, and work. Adapting to these trends keeps companies rel...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

AI, TikTok Bans, and the Future of Consumer Behavior
The Prompt

AI, TikTok Bans, and the Future of Consumer Behavior

Explore AI in market research, the GRIT survey, the TikTok ban, and how AI tools like GPT and Gemini...

TikTok's Future, Gen Z Trends, and AI’s Impact on Market Research
The Prompt

TikTok's Future, Gen Z Trends, and AI’s Impact on Market Research

Explore the future of social media and AI in market research. Learn how TikTok's fate, Gen Z trends,...

From AI Insights to Virtual Worlds: Unpacking IIEX Europe and Beyond
The Prompt

From AI Insights to Virtual Worlds: Unpacking IIEX Europe and Beyond

Explore the impact of AI in advertising and the data-driven personalized marketing strategies used b...

Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers
Advertising and Marketing Research

Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers

Delve into the realm of visual marketing through our insightful article. Gain insights on its definition, functionality, and practical applications fo...

Catherine Schwartz

Catherine Schwartz

Marketing & E-commerce Specialist

Insights Unlocked: Navigating Media Landscapes & Emerging Trends
Research Methodologies

Insights Unlocked: Navigating Media Landscapes & Emerging Trends

Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Rise and Rise of TikTok
Executive Insights

The Rise and Rise of TikTok

Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research