The GRIT Report (Q1 & Q2 of 2016 Data) Has Arrived

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.

For all things GRIT, head on over to the GRIT homepage, where you can download the PDF of the report, view the report online in magazine format, download the GRIT infographic, use the interactive dashboard by Dapresy, analyze and explore the data using OfficeReports, or sign up for the GRIT Panel.

The GRIT Report is designed to help you better understand where the MR industry is heading so you can make the right decisions for your organization.

In this edition, we focused on those topics our readers depend on GRIT to provide: a view on adoption of newer technologies/methods, opportunities & threats in the industry, financial forecasting and, of course, the always popular GRIT 50 Most Innovative Suppliers & Clients, the only brand tracker in our industry.

Much was new in this wave; we switched to a new data collection platform partner, began opting in to build a GRIT panel, and explored new question areas related to topics such as automation, training needs, and the future of sampling.

The GRIT Report is made possible by our many research and sample partners, who have contributed significant time, energy and resources to the GRIT effort and deserve a huge THANK YOU for their support.

Our research partners include: Ascribe, AYTM, Dapresy, Gen2 Advisors, Lightspeed GMI, Lucid, mTab LLC, NewMR, OfficeReports, Researchscape International, Stakeholder Advisory Services

Our sample partners include: ACEI, AIM, AIP, ARIA, Asia Pacific Research Committee (APRC), Australian Market & Social Research Society (AMSRS), AVAI,BAQMAR, BVA, CASRO, CEIM, DC – DatosClaros, ESTIME, feedBACK, GIM Gesellschaft für Innovative Marktforschung, LYNX Research, MRIA, MROC Japan Inc., MRS, MSU MMR, NGMR, NYAMA, OdinText, PROVOKERS, Qualitative Research Consultants Association (QRCA), SAIMO, Sands Research, The Research Club, Toluna, University of Georgia / MRII, UTA, Vision Critical,Women in Research and Wisconsin School of Business

As always, I think you will find the report informative, provocative, and useful. Enjoy!

automation grit report sample

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.