Categories
June 1, 2016
The GRIT Report (Q1 & Q2 of 2016 Data) Has Arrived
The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.
The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.
For all things GRIT, head on over to the GRIT homepage, where you can download the PDF of the report, view the report online in magazine format, download the GRIT infographic, use the interactive dashboard by Dapresy, analyze and explore the data using OfficeReports, or sign up for the GRIT Panel.
The GRIT Report is designed to help you better understand where the MR industry is heading so you can make the right decisions for your organization.
In this edition, we focused on those topics our readers depend on GRIT to provide: a view on adoption of newer technologies/methods, opportunities & threats in the industry, financial forecasting and, of course, the always popular GRIT 50 Most Innovative Suppliers & Clients, the only brand tracker in our industry.
Much was new in this wave; we switched to a new data collection platform partner, began opting in to build a GRIT panel, and explored new question areas related to topics such as automation, training needs, and the future of sampling.
The GRIT Report is made possible by our many research and sample partners, who have contributed significant time, energy and resources to the GRIT effort and deserve a huge THANK YOU for their support.
Our research partners include: Ascribe, AYTM, Dapresy, Gen2 Advisors, Lightspeed GMI, Lucid, mTab LLC, NewMR, OfficeReports, Researchscape International, Stakeholder Advisory Services
Our sample partners include: ACEI, AIM, AIP, ARIA, Asia Pacific Research Committee (APRC), Australian Market & Social Research Society (AMSRS), AVAI,BAQMAR, BVA, CASRO, CEIM, DC – DatosClaros, ESTIME, feedBACK, GIM Gesellschaft für Innovative Marktforschung, LYNX Research, MRIA, MROC Japan Inc., MRS, MSU MMR, NGMR, NYAMA, OdinText, PROVOKERS, Qualitative Research Consultants Association (QRCA), SAIMO, Sands Research, The Research Club, Toluna, University of Georgia / MRII, UTA, Vision Critical,Women in Research and Wisconsin School of Business
As always, I think you will find the report informative, provocative, and useful. Enjoy!
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Leonard Murphy
Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
From Data Silos to AI Strategy: Andy Frawley of Data Axle
Data Axle CEO Andy Frawley joins Leonard Murphy to discuss identity, data quality, AI governance, an...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
