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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: automation
The Sea Change Is Here: Adapt or Get Left Behind
The insights industry is undergoing a seismic shift—AI, M&A, and tech-led models now define survival, growth, and dominance in a tighter budget era.
The Role of Decision-Driven Insights
Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.
Nick Graham
Founder at Vertemis
The Rise of Full-Service Research Suppliers
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
Matilda Sarah
Co-Founder at Displayr
The Automation Era: The Rise of AI in Qualitative Research
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Laura Pulito
Vice President of Research at Recollective Inc.
The Importance of Automation for Knowledge Management
No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time ...
Luke Burns
Director of Customer Success at Lucy
Using Data Science to Trust but Verify
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Bonnie Breslauer
Chief Customer Officer at DISQO
Is Research Having Its Own Creativity Crisis?
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
Choosing Between AI Insights Platforms
Four core questions to consider when choosing an AI insights platform.
Scott Litman
Cofounder & Managing Partner at Lucy
Our Future With Automation and Robotics
The automation wave and how it benefits consumers.
Rudly Raphael
CEO/Founder at Eyes4Research
Five Customer Experience and Market Research Predictions for 2022
Alchemer’s 2022 predictions emphasize the growing importance of CX.
Chris Benham
CMO at Alchemer
Bridging the Automation Gap to Meet Today’s Insights Demands
How do we bridge the data collection and automation gap in MR?
Jessica Murdoch
VP of ANZ Sales and Customer Success at Cint
Understanding the Scope and Pitfalls of End-to-End Insights Automation
Automating the data collection process can help companies.
Greg Dunbar
EVP, Enterprise Solutions at Clint
5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout
Optimize DIY surveys to make them more effective and strengthen data.
Steve Wigmore
Director of Agile Solutions, Profiles Division at Kantar
Does Postal Still Have a Role To Play In Market Research Data Collection?
Postal has a place when conducting market research data collection.
Martin Cawley
Associate Director at Sample Answers Ltd
Doing More With Less – Identifying Opportunities For Operational Innovation
Operational innovation frees up researchers and resources to spend time on the things that matter most.
Shifra Cook
CEO and Founder at Particity
Automation vs. Uploading, How to Make an Insights Engine Effortless
“Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it.
Dan Mallin
CEO at Lucy
How BMO Enhanced Marketing Decision Making With Automated Research
How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.
Methodify by
Three Trends That Will Define Market Research in 2021
Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”
Ensuring Data Quality Through Survey Design
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
The Need for Speed Driving Data Visualization
Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.
Ron Ruffinott
VP, Head of Research Solutions at Toluna
Pictures Speak Louder Than Words
How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.
Steven Naert
Interview With Juan José Mora of Atlantia Search
How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Microbrands and Macrostrategy in Market Research
A piece by our editors, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.
Lenny Murphy
Co-Editors at GreenBook Blog
IIeX North America 2019 – Key Research Trends with Food for Thought
Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
Joseph Chen
Insights Lead at Mondelēz International
The Robots are Coming: Look Busy!
How do you thrive in an AI world?
Amy Knowles
Senior Vice President at research strategy group
A Market Research State of the Nation Review
Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.
Ray Poynter
Managing Director at The Future Place
The Future of Market Research and Insights is Passive Data Collection
Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data
Christopher Boon
SVP of Enterprise Solutions Group at Dstillery
Artificial Intelligence and the Future of Marketing Analytics
New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
Michael Wolfe
Gaining Insights Into Change Across Healthcare
US healthcare changes are forcing change in healthcare research.
Steve Orlick
4 Things I Learned at IIeX North America 2018
IIeX this year showcased themes that are changing research now.
Ray Fischer
The Future is Agile
Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.
Leslie Albright
at Confirmit, Delvinia
How AI Can Amplify Your Marketing
AI is leading a digital transformation for marketing and research in multiple ways
Maor Daniel
10 Ways Sample Companies Should be Using Automation
Sample automation is a great potential tool for improving survey processes but is underutilized
JD Deitch
Chief Operations Officer at Cint
4 Reasons Business People Make Decisions Without Doing Research—and the Remedy
Combining automation and industry proven methods for smarter, faster decisions
Peter Shafer
Business Consultant at RSSL Advisory LLC
Five Thought Provoking Take-Outs from IIeX Behaviour 2018
Missed IIeX Behaviour last week? Get caught up with this overview of the event.
Dipesh Mistry
Senior Research Executive at Northstar Research
The Fastest Way to the Deepest Insights: The Automation of Behavioral Science
Combining sound theory & new measurement tools for market research success
Dr. Aaron
Founder & CEO at Sentient Decision Science
The Dark Side of Fairy Tales
Discussion on the negative effect of AI and automation on the market research industry.
Steve Needel,
AYTM Automation Makes Research 3x Cheaper & 12x Faster
Origin CBI adopted automation for their consumer motivation profiling tool
Lev Mazin
CEO at AYTM
JUST EAT Optimizes Advertising Through Quick Concept Testing
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Janice Caston
SVP, Marketing at Toluna
A Match Made in Heaven… and Other High-Dimensional Spaces
Embraising AI as a tool to extract deep human insights and provide real value from big data.
Taejin In
What will happen to Market Research in 2018?
Hottest topic, biggest disappointment, & rising threat in insights
Ray Poynter
Managing Director at The Future Place
GRIT Sneak Peek: The Top Challenges & Opportunities in Research
A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.
Jon Puleston
Vice President - Innovation at Lightspeed Research
Programmatic Sampling: The Basics
Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.
JD Deitch
Chief Operations Officer at Cint
Demystifying Data Science
Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.
Kevin Gray
President at Cannon Gray
2017 Predictions in Review
Look back at what did and did not happen in 2017 from this past year’s market research predictions.
Dan Foreman
Chairman of the Board at ZappiStore
Researchers: Is There Poop in Your Brownies?
While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.
Ron Sellers
Three New Qualitative Research Technologies That Will Change Marketing and Innovation
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
Monica Zinchiak
Idea Meritocracy & Its Implications for Market Research
Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Automating My Job
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?
Kevin Gray
President at Cannon Gray
Automatically Write and Email Reports with R, SendGrid, & Displayr
Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.
Tim Bock