MESH Experience, the award-winning global data, insight, and analytics company, today announced a new hire, to support the accelerated growth the company is experiencing. This is the second significant hire in as many months to help lead and manage the business during this time of rapid expansion.
Bharat Parmar joins as Managing Director of EMEA. He will be working with the team in London to extend the already successful UK Retail Banking Study into other key verticals such as Insurance and Payment Services.
Bharat is an experienced marketer and entrepreneur. He’s worked across many brands and product categories holding board-level positions in major UK advertising agency groups. Bharat brings a commercial perspective and feels passionately about delivering findings that make a business difference.
Parmar said “I’m excited to be joining MESH when it’s on such a high growth curve. More and more clients are coming on board to get experience data across all their touchpoints and I’m looking forward to guiding them on their journey towards Experience Driven Marketing.”
MESH Experience Founder and CEO, Fiona Blades, commented, “I’m delighted to be working with Bharat again and I know our clients will benefit from his expertise in media optimization and marketing effectiveness.”
MESH Experience’s unique approach aims to help clients see the world through the customers’ eyes. The company collects and analyses data in real-time across the full spectrum of what people experience about a brand - all paid, owned, and earned touchpoints – allowing brands and campaigns to be set in their proper context
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