InSites Consulting launches award-winning innovation, the Insight Activation Studio

Global collaboration agency InSites Consulting has launched its latest innovation, the Insight Activation Studio, at the ESOMAR Congress 2015 in Dublin. The Insight Activation Studio is a SaaS (Software as a Service) solution to unite and activate entire organizations around insights. The tool helps companies to share insights faster and broader, increase the return on insights and influence employees’ day-to-day behavior.

A recent Market Research Impact study (co-organized by GreenBook, Gen2Advisors and InSites Consulting) showed that only 1 in 2 research projects leads to change. Insight and research departments are underachieving in making the change happen in executives’ minds and actions. With this collaboration platform, InSites Consulting offers insight managers a scalable solution to get more return on insights and increase the impact on their business.

At its official launch at the ESOMAR Congress, the Studio (which was introduced in a case study with Dannon) already received one of the ESOMAR Awards (Best Paper Overall - The Fernanda Monti Award).

“We started our journey to find a solution for our industry’s biggest problem, the lack of true business impact, almost 2 years ago. We are so happy to see that we found one that evokes immediate excitement in the whole industry.” says Tom De Ruyck, Managing Partner and Studio Ambassador at InSites Consulting.

Anouk Willems, Head of Insight Activation Studios at InSites Consulting, adds “Although it's a software product, the people within companies are still the ones who need to turn insights into actions. That's why we help companies with the implementation and coach them on their way to becoming a consumer-centric-thinking and innovation-minded organization.”

Want to find out more about the Insight Activation Studio? Join our free breakfast session in New York on Tuesday November 3 or request a free demo via [email protected] or [email protected].

 

This content was originally published by InSites Consulting . Visit their website at www.insites-consulting.com.