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Mentha Capital supports InSites Consulting in global growth ambitions

Mentha Capital supports InSites Consulting in global growth ambitions

Global consumer insight & collaboration agency InSites Consulting announced today that it is teaming up with Mentha Capital to further support and accelerate its global growth ambitions. All current 13 managing partners remain fully committed to further grow the business organically and support a focused buy-and-build strategy.

InSites Consulting pioneered digital market research in 1997 as a spin-off of Vlerick Business School. Today, it is recognized among the top 100 largest and top 10 most innovative market research agencies in the world. With its current 7 offices across 3 continents, InSites Consulting helps global brands all around the world to make better and faster marketing decisions, combining smart digital technology with contemporary marketing know-how. The agency has a strong organic growth track record generating an impressive 15% CAGR over the last 3 years and closed its first acquisition less than a year ago with Sydney-based agency Direction First joining its ranks. By entering into a partnership with Mentha Capital, InSites Consulting now wants to step up its game in accelerating non-organic growth through both regional expansion and the addition of strategic capabilities.

Kristof De Wulf, co-founder, and CEO of InSites Consulting: “The timing feels perfect to bring on board a strategic investor to support us in our global growth ambitions. Over the last few years, we have been working hard to develop scalable foundations for growth: our proprietary digital technology platforms, a strong people and consulting practice, our global delivery model and a global brand reputation. We are convinced that, together with Mentha Capital, we can fully leverage on these foundations to become even more relevant for our global clients.”

Tim Duhamel, co-founder, and CSO of InSites Consulting: “We feel Mentha Capital is the right partner for us. Their down-to-earth, energetic and transparent way of working is very much in line with the values we cherish at InSites Consulting and the way we act as managing partners. We are excited about the prospect of working together closely and further strengthening our position as a global leading next-generation consultancy agency.”

Edo Pfennings, a partner at Mentha Capital: “We have experienced InSites Consulting as a quality-focused, innovation-minded and trustworthy agency led by a dedicated team of key opinion leaders in the sector. Given the energy level of the team, the drive and ambition to succeed, but also the shared passion for market research and the intrinsic motivation to continuously advance this profession, we are confident we can jointly reach our formulated growth ambitions.”

Completion of the transaction is subject to customary closing conditions. Closing is expected in the fourth quarter of 2018.


About InSites Consulting
InSites Consulting was founded in 1997 as a spin-off of Vlerick Business School, one of Europe’s finest business schools. Being a Great Place to Work® and GRIT top 10 most innovative market research agency 6 years in a row, it is globally recognized as a pioneer and innovator in empowering people through new (digital) technology to drive better and faster consumer decision making. With a team of +200 people across 7 offices (Belgium, the Netherlands, the UK, the US, Germany, Australia, Romania), it serves the consumer insight needs of more than a third of the world’s Best Global Brands such as BBC World, eBay, Heineken, IKEA, L’Oréal, MasterCard, Philips, Volkswagen, Uber and Unilever. Through its Global Community Moderator Network, it services clients on a global scale in more than 50 countries. 

About Mentha Capital
Mentha Capital is an independent private equity firm active in the lower end of the mid-market in the Netherlands and Flanders. It invests in established, mid-sized and profitable companies with clear opportunities for growth along multiple avenues, such as organic growth, expansion in new markets or a buy-and-build approach. With a significant amount of capital under management from a solid base of wealthy individuals and families and institutional investors with a long-term investment horizon, its entrepreneurial team of investment professionals likes to team up with management teams to jointly realize ambitious business plans. 

This content was originally published by InSites Consulting . Visit their website at

Company profile

InSites Consulting

InSites Consulting

New York, New York, United States of America
(646) 386-9851
About InSites Consulting:
We empower people with insights to make companies better and more agile. Our unique insight ecosystem helps companies shape their future.

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