MESH EXPERIENCE’S SHANE BAXENDALE AWARDED DOCTORATE

Shane Baxendale, VP, Data Science, at MESH Experience, the award-winning global data, insight and analytics company, has been awarded a doctorate from Cranfield School of Management.

Shane Baxendale, VP, Data Science, at MESH Experience, the award-winning global data, insight and analytics company, has been awarded a doctorate from Cranfield School of Management.

MESH Experience and Cranfield School of Management have had a long-standing relationship stemming from working together on a Knowledge Transfer Partnership which was a finalist for InnovateUK’s ‘best of the best’ award.  Shane worked with Professors Emma Macdonald and Hugh Wilson investigating the relative impact of brand-controlled, retailer-controlled, and social touchpoints on consumer intentions and behaviour.

MESH Experience Founder and President, Fiona Blades, commented, “I am very proud of what Shane has achieved and delighted that he will be re-joining the business to drive our data science capability.”  Shane Baxendale remarked “I’m grateful for all the support MESH has given me over the last four years and I’m looking forward to sharing the academic rigour that underpins MESH’s insight with our clients.”

MESH Experience’s unique approach aims to help clients see the world through the customer’s eyes. The company collects and analyses data in real time across the full spectrum of what people experience about a brand - all paid, owned, and earned touchpoints – allowing brands and campaigns to be understood in their proper context.

 

About MESH Experience
MESH Experience helps clients make quicker and smarter decisions about their marketing investment.  With offices in London, New York and Sao Paulo, MESH drives client success through its proprietary Experience Driven Marketing approach and award-winning Real-time Experience Tracking methodology. More information on the company’s notable achievements, case studies, key leadership and history can be found at www.meshexperience.com.

This content was originally published by MESH Experience . Visit their website at www.meshexperience.com.

Company profile

MESH Experience

MESH Experience

London, , United Kingdom
Telephone:
+447408 806 528
Email:
info@meshexperience.com
About MESH Experience:
Our unique ability to measure all forms of brand experience and correlate them to performance is the single best way to drive brand growth.
www.meshexperience.com

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