Social Research Agency CFE Selects Confirmit Horizons to Drive Efficiency and Innovation
Ability to manage large longitudinal surveys and maximize accessibility key to investment.
Confirmit Horizons has been selected by CFE, an independent not-for-profit social research company, as the Market Research solution supporting its expanding portfolio of research and evaluation services focusing on education, well-being and the economy.
Changes in the extent and focus of research undertaken by CFE for government departments and agencies, research councils, higher education, charities and the private sector since 2012 have resulted in an increase in the number of large projects that are more longitudinal in nature and that use a mixture of quantitative and qualitative methodologies.
CFE required an MR solution that could manage the scale and scope of complex projects. It also needed to efficiently monitor and track survey cohorts over multiple years and to gather information from all sources in one place for management and analysis over the long term. Furthermore, it was critical that CFE could design highly attractive and accessible surveys that maximize response rates amongst hard-to-reach respondents to ensure data is robust and representative. Finally, it was essential to offer flexible delivery of questions, tailored and formatted to suit the audience, and provided using a variety of offline and online channels in order to improve accessibility and to drive engagement.
Lindsey Bowes, acting Managing Director at CFE explains: “Our investment in Confirmit Horizons is a substantial financial commitment for us as a small business. However we are confident that Confirmit will provide the additional features and functionality we need to improve the efficiency of our offering. It will enable us to maximize our existing resources, freeing up our team of consultancy and research professionals for new projects, and allow CFE to re-invest in the business and to innovate in the future.
“Confirmit Horizons will not only help us to streamline and automate processes, and to retain more control over the entire research process. It will also enable us to maintain our focus on finding new ways to capture data beyond existing online, tablet or mobile surveys, irrespective of the ability or disability of the respondent.”
Tim Hannington, EVP EMEA and APAC at Confirmit added: “Confirmit Horizons is a sophisticated solution with a wide range of features and functionality that we believe enables our customers to innovate on many levels. We are delighted that CFE has been able to reap the benefits of their investment in such a short space of time, and we look forward to a long and successful relationship.”
Confirmit is the world’s leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.
Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institute, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, RONIN, Sony Mobile Communications, Swisscom and The Wellcome Trust. Visit www.confirmit.com for more information.
About CFE Research
CFE is an independent, not-for-profit research and evaluation company delivering in three key markets: education, well-being and the economy. We aim to inform policy and practice by challenging thinking, developing innovative solutions, producing robust evidence, and delivering practical recommendations for action.
Established in 1997, CFE delivers research and evaluation to a range of customers in the public and private sectors. Current clients include Department for Business, Innovation and Skills, Department for Education, Department of Health, the Higher Education Funding Council for England, National College for Teaching and Leadership, Big Lottery Fund, Macmillan Cancer Support, Creative & Cultural Skills, Sport England and Kumon. Visit www.cfe.org.uk for more information.