The Logit Group Inc. promotes Steve Male to VP of Business Development & Strategy

The Logit Group is pleased to announce the promotion of Steve Male to VP of Business Development & Strategy. In this role, Steve will be responsible for all aspects of strategic growth and direction of the Logit brand, from developing and implementing cutting-edge products and services to leveraging relationships with strategically aligned companies both inside and outside of the MR space.

“I am extremely excited about Steve’s promotion to VP of Business Development & Strategy”, said Managing Partner, Sam Pisani. “His passion for new and emerging technology combined with his unwavering focus on continually improving the research execution experience of our clients makes him perfect for the role.  Steve will continue to serve his clients in his new position while also continuing the path of innovation that Logit has prided itself on throughout the years.

The promotion comes a month before Steve celebrates his 2^-year anniversary with the company.  Previously, Steve held the title of Director of Sales and Marketing, leading sales and marketing efforts at Logit.

“Over the years our industry has evolved, and successful companies have navigated this change through disrupting the norm.  I am thrilled to be taking on a broader role at Logit which will allow me to elevate our products and services through technological innovation.  This innovation will aid both old and new clients alike in executing their research projects in ways that improve both the respondent experience as well as the robustness of their data set.”

Steve has over 10 years of experience in market research.  Prior to his tenure at Logit, Steve worked at Cido Research where he was responsible for new client development as well as building and maintaining the company’s online assets.  

The Logit Group Inc is the largest independently owned research execution collection company in Canada.  It is widely regarded as one of the top innovators in research execution services, and it combines a highly experienced staff with a unique mix of innovative and proven approaches to solve complex data collection needs for their clients.