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Presented by Human8
Presentation by Bob Yazbeck, Vice President of Digital Methods at Gongos Research. Smartphones are inherently dynamic - the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds.
This content was provided by Gongos Research. Visit their website at www.gongos.com.
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Royal Oak, Michigan, United States
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