Breaking Old Paradigms: The New Trilogy of Mobile Research

Presentation by Bob Yazbeck, Vice President of Digital Methods at Gongos Research. Smartphones are inherently dynamic - the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds.

• See how three companies used multi-modal research approaches
• Learn what worked and what didn’t
• Understand how research “snacking” may have a place in our future

This content was provided by Gongos Research. Visit their website at www.gongos.com.