Management Changes and New Hires for Toluna North America

(Wilton, CT, USA) (March 5, 2013) Toluna, one of the world’s leading online research panel and survey technology providers, today announces a series of management changes and new hires to take effect on April 1st, 2013.

 

George Terhanian will transition from the dual role as President, Toluna North America and Group Chief Strategy and Products Officer to the single role as Group Chief Strategy and Products Officer.  Dr. Terhanian will assume responsibility for Toluna’s Technology practice and Toluna QuickSurveys™ as part of a strategic reorganization that brings together the functions of strategy development, products, product marketing and marketing. 

 

Mark Simon has been appointed to the position of Managing Director, Toluna North America.  Since joining Toluna as a founding member of the UK office in 2005, Mr. Simon has excelled in a number of different roles, most recently serving as Managing Director of Toluna’s UK office while also overseeing the development and launch of Toluna’s PanelPortal Online Communities and Toluna QuickSurveys products.  In his new role he will be responsible for Toluna’s North American business.  Mr. Simon has relocated and is now based in the company’s US headquarters in Wilton, CT.  

 

In addition, Julie Paul joins Toluna as Senior Vice President, Online Communities.  Prior to joining Toluna, she was Senior Vice President, Interactive Custom Panels at IPSOS.  Ms. Paul brings a wealth of experience in the area of online communities, panels, market research and online operations.  She will be responsible for the continued worldwide expansion of Toluna’s community panels business.  She will report to Dr. Terhanian.

 

Paul Twite has been promoted UK Sales Director to Managing Director of Toluna’s UK office.  Mr. Twite has been with Toluna since 2010 and will be responsible for Toluna’s UK business.

 

“These appointments are critical to Toluna’s continued growth and success,” says Frederic-Charles Petit, CEO.   “Toluna has innovation in its DNA.  We strive to provide cutting-edge, sophisticated data collection and consumer insight solutions to the market research industry.  George Terhanian’s laser focus on Toluna’s strategic development and product portfolio is critical as the industry continues to evolve.” 

 

“Further,” says Petit, “Mark Simon has done an excellent job during his career at Toluna as Managing Director for Toluna UK, and as the head of the Group Technology Practice.  His depth of industry knowledge, leadership, product, and technology experience will be a great asset for our business in North America.”

 

“We are pleased as well to announce the hiring of Julie Paul.   Her experience, and best practices approach will enable us to continue to building our already successful PanelPortal Online Community product offering.”

 

“Finally, it is a pleasure to be able to promote Paul Twite to the role of Managing Director, UK. Paul has done a fantastic job since joining Toluna and we expect him to flourish in his new role.”

 

 

 

With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna's survey research has informed stories in the Financial Times, Advertising Age and Time Magazine. 

 

Toluna pioneered a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community.  Recently the company launched SmartSelect™, a sophisticated respondent selection methodology for assuring sample representativeness and increasing response accuracy.

 

Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™.

 

 

This content was provided by Toluna. Visit their website at us.toluna-group.com.