Mobile Apps - A Prescription for Physician Research

The healthcare industry can leverage mobile research to meet its need for actionable and timely insights - but to date, the buzz around these devices has not been supported by clear, reliable data on health care professionals’ and consumers’ response to this technology, nor the influence that patients may have on physicians’ prescribing behaviour. Using insights from a case study with oncologists and their patient interaction we will draw must-know conclusions for market researchers about emerging mobile market research and its ability to deepen our understanding of physician and patient interactions.  
 

Presentation by Sean Conry, Vice President Mobile Solutions at Confirmit, and Pat Graham, Chief Strategy Officer at GfK Knowledge Networks.

 

This content was provided by GfK. Visit their website at www.gfkamerica.com.