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The Prompt

100 Episodes of The Exchange: The Conversations Shaping Market Research

AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.

Karen Lynch

Head of Content at Greenbook

September 5, 2025

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The Prompt

Why Small AI Models Are Beating Big Tech Giants

Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...

September 1, 2025

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AI's Evolution from Hype to Practical Impact

AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...

August 26, 2025

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The $1 Billion Question: Is Your Research Actually Lying to You?

AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...

August 20, 2025

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The Prompt

Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery

Discover how AI is transforming consumer insight mining with real-world use cases, emotional analysis, predictive modeling, and synthetic data.

Ashley Shedlock

Senior Content Coordinator at Greenbook

August 14, 2025

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The Prompt

The New Research Stack: AI, Creators & Confused Algorithms

Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...

August 13, 2025

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AI vs Human Research: The Shocking Results That Changed Everything

Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...

August 6, 2025

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The Prompt

A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey

Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 4, 2025

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