Categories
Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters 00:00 Introduction and Welcome 00:35 Meet J. Walker Smith 01:17 The Art of Storytelling with Data 04:32 Engaging Different Audiences 12:56 Crafting Memorable Headlines 16:35 Structuring Your Presentation 22:04 The Perfect One-Slide Presentation 26:02 Conclusion and Farewell Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/
Listen to the episode
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
The Greenbook Podcast
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
The Greenbook Podcast
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
The Greenbook Podcast
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
The Greenbook Podcast
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
The Greenbook Podcast
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
The Greenbook Podcast
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
The Greenbook Podcast
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
The Greenbook Podcast
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.