Icelandic musical icon Björk is known for her eclectic approach to creating music, blending different genres and incorporating everyday sounds that evolve as the world around us changes. Music that echoes our times is part of her brand, creating expectations among her audience.

Orchestrating a successful brand strategy that resonates with your target audience also requires staying in tune with the times, and it gets more complex every day. Today, managing a brand is like conducting a symphony with musicians who spurn sheet music and choose their own key while the “concert” is live-streamed across a dozen platforms, each with its own curation agendas and quality standards.

Brand perception shifts at the speed of culture and managing it requires more than the regularly scheduled survey. Your brand evolves in social conversations you’re not part of, in the hands of influencers you didn’t hire, and in the minds of consumers who may be confusing you with someone else. That’s where brand solutions technology comes in—to help manage and automate the complexity while providing clarity, agility, and real-time intelligence.

The Greenbook Brand Solutions Insights Tech Showcase is your guide to understanding what’s possible with today’s brand tech. Cutting-edge platforms can monitor and measure brand equity continuously, AI can rewrite the rules of sentiment analysis and prediction, and brand consistency evolves from policing logos to strategically managing perceptions across fragmented digital landscapes.

Join us Friday, May 9th for live demonstrations of the latest brand solutions technology presented by leading providers who specialize in areas such as continuous brand tracking, digital asset management, social listening, AI-powered insights, and more.

Such platforms can not only organize and manage your brand’s assets, they can predict shifts in brand perception, connect branding efforts to business outcomes, and help you act on insights before your competitors can.

If you’re in insights, research, or analytics and you deal with brand health, brand tracking, reputation management, or similar areas, this showcase is for you. Don’t just measure your brand—manage it. See what’s possible with the right technology.

Agenda

Greenbook's Guide to Brand Solutions Technology

Class

presented on May 9, 2025

Brand solutions in insights work
Types of solutions
Key features
Criteria to consider when shopping for technology

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Enlyta Insights: Make Your Brand Tracking Data More Engaging & Easier to Use

Demo

presented on May 9, 2025

Enlyta Insights gets more people using brand tracking data in strategic decisions by making complex survey data more engaging and easier to use. Enlyta combines data visualization, storytelling tools and knowledge management into an award-winning brand intelligence platform that elevates the strategic value of insight teams.

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Harmoni: Get your Team and Brand Tracking in the Right Direction

Demo

presented on May 9, 2025

Anyone who has worked in a client-side marketing or market research role knows how quickly the perception of a brand can change. Staying on top of those changes and understanding what is driving those changes is key to helping each of your brand metrics head and stay in the right direction. Organizations have rightly had in place brand trackers, customer experience initiatives, corporate reputation programs, which are all essential, but they’ve often been disjointed and inaccessible to client-side teams – so far as they tend to sit with the gate keepers market research agencies.

The foundations of Harmoni were laid 35 years ago when our founders saw the need for access to consumer data amongst those in client-side roles. Today, after several iterations, Harmoni is able to give client-side marketers and market researchers access to both survey analyses and provide one place of access for other projects too. Why is this important? When a market researcher is able to answer one question from an analysis, it often raises further questions – sometimes in other projects. So, being able to do this in one platform gives teams a competitive advantage over other organizations, because they can make more informed decisions more often.

In this Tech Showcase we will:

- Have an overview of analysis and reporting functionality
- Explore consumer trends through dashboard investigations
- Discover how Generative AI can assist insights teams

Register today to see how Harmoni can keep both your team and your brand tracking in the right direction.

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Key Takeaways

“Live-stream” the Live-streams

Many streams of textual and visual commentary on your brand converge continuously across platforms, and brand tech helps you channel it, make sense of it, and act quickly.

The Power of Prediction

Especially with the advent of accessible AI and merged data streams, brand managers have more insight into how brand actions translate into business outcomes.

From Police Work to Real-Time Creation

Repositories for brand assets help organizations maintain consistency across efforts, but they can also enable organizations to be more agile in updating brand elements and releasing them.

All upcoming showcases