The Perception Gap: Where Healthcare Providers and Patients Diverge on What Matters Most

Healthcare providers and patients can have very different views of the treatment experience. Yet many pharmaceutical research studies rely heavily on HCP feedback to understand what patients need, how they manage treatment, and why they make certain choices. That can leave important gaps in the picture.

In this webinar, Konovo and Rare Patient Voice will share original research that compares HCP perceptions directly with patient experiences. Both groups were surveyed in parallel and asked the same questions during the same research window, so the differences that emerge reflect genuine differences in perspective rather than mismatched methodology. The results show where clinical confidence and lived experience align, and where they diverge in ways that can affect product strategy, communications, and patient engagement.

For teams working in healthcare research, strategy, or patient experience, those gaps can change what you prioritize and how you interpret the evidence in front of you. Looking at both perspectives can reveal what HCP research may miss on its own, where patient input adds critical context, and how a more balanced approach can support better decisions across the organization.

What You’ll Learn:

• Where HCP perceptions and patient experiences diverge, including gaps around adherence, treatment decisions, and collaboration.
• What patient research can reveal about emotional unmet needs, including feeling unheard, unsupported, or overlooked.
• How simultaneous HCP and patient research can isolate true differences in perspective without introducing timing or methodology bias.