Golf Equipment: Testing & Validated Product Marketing Strategy

A golf equipment brand was developing a new product line. They needed to understand consumer segmentation across different golfer types—from pros to casual weekend players—to inform positioning and go-to-market approach.

Jumped into the mix with the marketing and product teams with speed and learning posture. Conducted segmented qualitative research with different golfer personas. Explored product features, price sensitivity, performance claims, and messaging preferences.

Identified clear segmentation insights showing which messaging resonates with which golfer types. Validated pricing strategy and go-to-market approach across segments. Fast turnaround without sacrificing depth.