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March 19, 2021
Influencing Unplanned Purchases in Omnichannel
Presented by Behaviorally
Challenge
- In 2020, a major snacks brand had an opportunity to drive unplanned purchases across multiple online and physical retail channels.
- OmniPath™ identified the key moments to influence consumers during the omnichannel path-to-purchase for the category.
Proprietary solution
- Shoppers of the category often used the online shopping cart throughout the week, before checking out.
- Many of these shoppers picked up at the store, and some went into the store to buy additional items.
Result
- The snacks brand used retailer cart recommendations to drive incremental online purchases.
- More viscerally appealing packaging design allowed the brand to capitalize on impulse purchase during additional store visits.
About this project
Market research specialties
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