Just Crack an Egg | Identifying Lead Designs to Inspire Purchase Behaviors

Presented by Behaviorally

Challenge

Kraft Heinz was exploring a new extension to their Just Crack an Egg portfolio to capitalize on a growing trend of shoppers seeking quick-preparation, on-the-go breakfast-time meal solutions.

PackFlash® identified a lead pack design focused on driving strong behavioral impact. Additional digital eye tracking provided metrics for navigation and shopping potential.
The recommended design assured visual discovery at shelf and inspired purchase/trial behavior via immediate communication of the product’s unique and distinctive credentials.

Kraft Heinz successfully introduced four new Just Crack an Egg Omelet varieties to market in June 2021.

Business issue:

Gain new customers

Increase market share

Increase awareness

Brand / product / service launch

Market research specialties

Line / Franchise Extension

Foods / Nutrition

Eye Tracking

Purchase Behavior

Packaging Testing

Shopper Insights

Forecasting & Predictive Analytics

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