Getting Quality Pack Insights Quickly with PackFlash®

• A feminine care brand team sought to quickly define the impact of graphic and claims changes to in-market packaging. 

• With tight timing for a planned redesign launch, they needed an extremely fast round of research.

• The best design met objectives by maintaining the shopping experience and driving significantly stronger premium, modern and informative packaging perceptions than the current in-market option. 

• Opportunity to drive even stronger visual engagement with key point-of-difference and product characteristic copy was also identified.

A full report was provided within 5 days of design receipt – enabling the team to meet key timing milestones and move into the next phase for launch.