Mobile Opportunity & The Internet of Things (IoT): Consumers Seeking Smart Ideas

The entire online world is rapidly changing with what is known as "The Internet of Things" (IoT) where virtually anything and everything is connected seamlessly, using a common platform. 

JTF researched opportunity areas for a leading mobile & smart phone manufacturer exploring areas of current and future interest to enhance consumers' usage and connectivity with mobile devices. Consumers were asked to evaluate and rate mobile offerings that would make their lives more responsive and integrated.

The outcomes uncovered a range of opportunity areas that emerged into three primary categories: those with more immediate implementation - eg."low hanging fruit", those of an intermediate nature, and then long-term, "blue sky" interests which had appeal but required greater sophistication to execute.