Tellet

Tellet is an Amsterdam-based AI research platform redefining how organisations listen to people at scale. Founded in 2023, Tellet sits at the intersection of qualitative depth and quantitative scale, enabling agencies, consultancies and brands to conduct rich, conversational voice and video-first interviews with hundreds or thousands of respondents simultaneously, without the time, cost, or logistical burden of traditional qualitative research. At the heart of Tellet is an AI moderator that holds natural, adaptive conversations with each respondent. It asks follow-up questions, probes for detail, and responds to the flow of each individual interview - just as a skilled human researcher would, but at a scale no human team could match. The result is a depth of insight that surveys simply can't deliver, combined with the speed and reach that focus groups never could. Tellet supports 64+ languages and integrates seamlessly with existing research workflows. Clients can bring their own panel or recruit directly through Tellet's network of vetted panel partners. Interviews are accessible via web link across device types, and the platform's analysis engine synthesises responses into structured themes, quotes, and insights — reducing analysis time from weeks to hours. Trusted by global insight leaders including Kantar, NIQ and Vodafone, Tellet powers qualitative research across consumer goods, financial services, media, and the public sector. Its clients range from global insight consultancies to multinational enterprises running multi-territory programmes across dozens of markets. Tellet's platform is built for researchers - intuitive enough for a one-person consultancy, robust enough for a global research operation. It replaces the traditional trade-off between depth and scale, making genuine human understanding available faster, more affordably, and at a scope previously unimaginable.