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Dana Stanley
Greenbook’s Chief Revenue Officer
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Adrich
Adrich captures & transmits real-time product usage & behavior data autonomously through connected smart sensing labels.
Why choose Us
Research Automation
Point-of-Use Feedback
Scalable Behavioral Data
Mobile Research
On-call Usage Testing
What is Adrich?
Do you know how your consumers are REALLY using your product? Instead of relying solely on self-reported data, gain true behavior insights with Adrich’s IoT-powered smart usage tracker. Automate your consumer research with the next-gen research tech!
SMART TRACKERS: Adrich smart sensing labels seamlessly monitor consumer product usage. Gain insights into how consumers interact with the product – when, where, how much they use the product, and when they run out and need more.
CUSTOM INSIGHTS: Our BLE-enabled technology autonomously sends usage data from smart labels placed on your products to your Adrich dashboard, which can also integrate with your internal analytics solution.
DIRECT FEEDBACK: Want to understand the “why” behind consumer usage? Our messaging platform enables behavior-triggered communication between CPG brands and their consumers. Send surveys, feedback requests, or call-to-action directly at point of consumption and see how it impacts product usage behavior.
Recognition
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Adrich
Related Services & Software
Research Solutions
Published on Greenbook
1 result
Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage
Trusting consumers to be honest with their experiences to yield truthful research results can be tricky.
Joe Belechak
Head of Sales at Adrich