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Dana Stanley
Greenbook’s Chief Revenue Officer
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Adrich
Adrich captures & transmits real-time product usage & behavior data autonomously through connected smart sensing labels.
Why choose Us
Research Automation
Point-of-Use Feedback
Scalable Behavioral Data
Mobile Research
On-call Usage Testing
What is Adrich?
Do you know how your consumers are REALLY using your product? Instead of relying solely on self-reported data, gain true behavior insights with Adrich’s IoT-powered smart usage tracker. Automate your consumer research with the next-gen research tech!
SMART TRACKERS: Adrich smart sensing labels seamlessly monitor consumer product usage. Gain insights into how consumers interact with the product – when, where, how much they use the product, and when they run out and need more.
CUSTOM INSIGHTS: Our BLE-enabled technology autonomously sends usage data from smart labels placed on your products to your Adrich dashboard, which can also integrate with your internal analytics solution.
DIRECT FEEDBACK: Want to understand the “why” behind consumer usage? Our messaging platform enables behavior-triggered communication between CPG brands and their consumers. Send surveys, feedback requests, or call-to-action directly at point of consumption and see how it impacts product usage behavior.
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