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DigitalMR is a technology company with proprietary solutions for market research, that specialises in the use of Artificial Intelligence for customer insights and the integration of Social, Survey, and Sales data. Following years of R&D, partly financed by government grants, DigitalMR’s main areas of research include text and image analytics, particularly sentiment and semantic (topics analysis), emotions analysis, and image theme and logo detection. DigitalMR offers a holistic solution that benefits several departments within an organization, including that of Public Relations, Customer Service, Business Development, and Sales among others. DigitalMR has presence in numerous countries and works with blue-chip multinationals such as P&G, SABMiller, DIAGEO, Radley, Vodafone, YPO, Saxo Bank, Nielsen, TNS, and many more.
V304 Vox Studios , 1-45 Durham str.
London, SE11 5JH
Most people call it Social Media Listening or Social Media Monitoring, though the most accurate term to describe it is Active Web Listening. listening247 is a platform designed for organisations to manage their online reputation, not only on social media, but various online locations. We can help you monitor what is being said about your brand, as well as the competition, and identify who your influencers are. Active Web Listening is best described through the following process: Listen – Analyse – Understand– Engage. We listen on the web by harvesting relevant posts for a brand or a topic on an on-going basis. We then analyse the topics and the sentiment for a brand and its competitors and extract actionable business insights for our clients. Our unique approach delivers sentiment accuracy that is over 80% in any language. We use Net Sentiment Score, a trade-marked score which reflects what the overall sentiment is for a brand or a topic.MORE
In 2014, a renowned maker of luxury wrist watches commissioned DigitalMR to harvest and analyse social media data related to their product category, in order to understand ...Read this Case Study
In 2013, a global blue chip organisation commissioned DigitalMR to harvest and analyse social media data related to one of their Personal Care product categories. The objective was to explore the w...Read this Case Study
On February 2nd 2014 (the day of the Superbowl in the US) Coca-Cola aired an ad where people of various ethnicities were singing ‘America the Beautiful’ in their own language. Immi...Read this Case Study