System1 Group

Company Description

System1 Group is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-Star Marketing; marketing that guarantees profitable growth for its clients. System1 Research, formerly BrainJuicer, is System1 Group’s research arm and is an international award-winning business, serving clients in the world’s top consumer brands. System1 Research applies principles of behavioral science to test and predict the success of marketing including, innovation, packaging, advertising, brand health and shopper activation. System1 Research analyzes innovations, packs and adverts for their effectiveness, and awards them with an Emotion-into-Action™ score -- a measure of their ability to impact long-term brand growth potential. System1 Research also produces the FeelMore50™, an annual ranking of the world’s 50 best TV and digital ads ranked for their emotional impact and ability to create major, long term business effects. Launched just a year ago, System1 Agency creates advertising that seduces rather than persuades - the more people feel, the more they buy. System1 Agency maintains a network of creatives worldwide, rather than an in-house creative team. Their ‘Hollywood’ model means multiple, independent creatives are briefed; their ideas are quantitatively pretested using the Group’s System1 Ad Test with 100s of consumers, and only ideas strong enough to guarantee profitable growth are presented to the client. The agency charges one fixed fee and keeps iterating until an advert with profitable growth potential is achieved.

Affiliations:
  • ESOMAR (International)
Company type:
  • Consulting Services
  • Full Service Market Research
Telephone:
+44 (0) 20 7043 1000
Address:
Russell Square House 10-12 Russell Square, London WC1B 5EH
6th Floor Russell Square House
London, WC1B 5EH
United Kingdom
Countries where research is conducted:
United States of America, United Kingdom, China, Germany, Brazil, France, Singapore, Switzerland, The Netherlands
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Market research Specialties

Market research resources (1)

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