Dumpling

Dumpling is an independent qualitative research practice based in Singapore.

Every project is led by the same senior researcher — eighteen years in, across agency and client-side roles — which means genuine analytical depth and direct accountability at every stage, not just at the top of an org chart.

Bilingual in English and Mandarin. Active experience across approximately 20 markets: Southeast Asia, North Asia, South Asia, the Middle East, Europe, and the Americas. The range isn't a credential — it's just what eighteen years of working across the region looks like.

What the work covers:

Qualitative research across innovation, creative and cultural insight, customer experience, and shopper. The toolkit includes landscape mapping, ethnography, video diaries, focus groups, co-creation workshops, semiotics, cultural decodes, concept and creative testing, shopalongs, and AI-assisted approaches. Method follows the problem, not the other way around.

Who Dumpling works with:

Direct brand clients and agency partners. For agencies, Dumpling plugs into proposals and project teams as a qualitative specialist — moderation in English and Mandarin, analysis and reporting, APAC project management, and research design input. For direct clients, the full service runs from research design through fieldwork, reporting, and debrief.

What to expect:

Bespoke work. No templated approaches, no generic frameworks. The measure of good research isn't the debrief — it's whether the findings hold up when decisions actually need to be made.