GreenBook, The Guide for Buyers of Marketing Research.

Company Description

Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative consultancy. Applying the unique brainpower of moderators with senior corporate and agency marketing experience, Firefly offers a full range of qualitative research services across consumer and B2B sectors. Working with a network of global partners, Firefly utilizes the gamut of face-to-face and digital methodologies in work with general and multicultural audiences. Clients recommend Firefly for delivering actionable insights for strategy, brand and communications development, assessment and optimization, brand extension, new product development, Web site usability, shopper insights, ideation, and many other areas of importance to clients of all sizes in virtually all categories.