Firefly Millward Brown

Firefly, the qualitative practice within Kantar Insights, is North America’s leading qualitative consultancy. Applying the unique brainpower of moderators with senior corporate and agency marketing experience, Firefly offers a full range of qualitative research services across consumer and B2B sectors. With offices around the world, Firefly utilizes the gamut of face-to-face and digital methodologieswith general and multicultural audiences. Clients recommend Firefly for delivering actionable insights for strategy, brand and communications development, assessment and optimization, brand extension, new product development, website usability, shopper insights, ideation, and many other areas of importance to clients of all sizes in virtually all categories.