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Gongos, Inc.

Company Description

As a decision intelligence company, Gongos, Inc. brings a consultative approach in developing growth strategies grounded in operationalizing customer-centricity. Partnering with insights, analytics, marketing, strategy and innovation groups, Gongos serves as a translator to help cross-functional teams fuel the competency to gain and apply wisdom to inform consumer-minded decisions. By coalescing enterprise data and primary research, and curating insights for multiple audiences, Gongos empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. From the front end of innovation to delivering engaging experiences, Gongos builds a laser-sharp consumer orientation across organizations to create greater customer attraction, retention and lifetime value—serving corporations across sectors including consumer products, restaurant & retail, financial services, healthcare & insurance, transportation, travel & lifestyle, media & entertainment, and manufacturing.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • QRCA (United States)
  • ESOMAR (International)
  • CXPA, CXoM
Company type:
  • Data & Analytics
  • Consulting
  • Full Service
Telephone:
(248) 239-2300
Website:
Address:
150 W. Second Street Suite 300
Royal Oak, Michigan, 48067
United States of America
Metropolitan Area:
Detroit (MI)
Region:
Michigan
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Brazil, Chile, Colombia, Denmark, Egypt, France, Italy, Japan, Malaysia, Mexico, Morocco, Philippines, Poland, Russia, Singapore, South Korea, Spain, Thailand, The Netherlands, Turkey, United Arab Emirates
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Products (2)

ProductImage i°Communities® (Consumer | Employee Experience)

i°Communities are crafted to move beyond insight generation to drive decision making and foster intra-organizational intelligence. This decision intelligence platform is built on four foundations: a la carte learning to real-time collaboration, feeding organization intuition, an open ecosystem that maximizes think-time through workflow efficiencies, and humanization of insights that address EQ as well as IQ. The platform enables both custom qualitative and large-scale quantitative initiatives that allow for multiple products, brands, consumer segments, and/or global regions. Specialized offerings within the Instinct platform include: - i°Communities & i°C Mobile - ConsumerView Online Qualitative - SmartFly™ live mobile ethnography

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ProductImage Gongos Innovation Studio

Entwining consumer and corporate stakeholder perspectives to create new value is the cornerstone of innovation. But overly prescriptive processes can stifle creativity, bias thinking and produce outcomes too far removed from human needs. The Gongos Innovation Studio is our way of bringing human-centered design into organizational focus. Creating alignment, customizing design-thinking approaches centered around the human; and building a customer-centric culture of innovation is at the heart of what we do.

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Market research resources (33)

Employee Experience Communities Employee Experience Communities

Engaging employees in your customer-centric vision will help you achieve greater ROI on your Customer Experience program. What’s holding you back from empowering your employees to be part of the Custo...

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